The ruling on selling used Gold as if it is new

Question :

What is the ruling concerning some of the owners of f gold shops buying used gold that is clean, and the displaying it for sale at the price of new gold. Is this type of dealing permissible or is it necessary to inform the buyer that it is used? Or is it not necessary to inform them, as some of the buyers do not ask whether it is new or not?

Answer:

What is obligatory upon him is to be sincere and to love for his brother what he loves for himself. From what is known is that if a person sold you something slightly used with no effects of its use, and he sold it to you as if it were new, you would consider that deceit and treachery on his part. So, if you would not be pleased with the people doing this to you, how can you permit it for yourself to do it to others? Based on this, it is not permissible for the person to do the likes of this act until he makes it clear to the buyer and tells him that this item is slightly used or something similar to that.

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